THINGS WHICH MUST BE DISSEMINATED

Pulse Media

14.9.09

Re-branding Israel through culture


Medlink (NYT)

"We will send well-known novelists and writers overseas, theater companies, exhibits," said Arye Mekel, the ministry´s deputy director general for cultural affairs. "This way you show Israel´s prettier face, so we are not thought of purely in the context of war."